It was sweet victory yesterday in South Africa as
the African Cup of Nations 2013 drew to a close! Guinness, the official sponsor
of the Super Eagles can rightly say it successfully inspired the Eagles to
victory in South Africa as millions of Nigerian fans participated in sending
goodwill messages to the victorious team. Recall that Guinness launched the
‘Fly With The Eagles’ campaign, to rally the support of 160 million Nigerian
fans for the team ahead of the tournament. See more pictures after the cut...
The campaign which flagged off at Eko Hotels and
Suites in November 2012, had in attendance notable personalities in Nigerian
sports and sports administration in attendance from ex-internationals such as
JayJay Okocha, Kanu Nwakwo, Segun Odegbami, NFF officials, Lagos State Sport’s
commissioner, Football Supporters club of Nigeria and the assistant coach of
the Super Eagles, Daniel Amokachi. The campaign which constituted a series of
amazing fan engagement platforms; The Fly with the Eagles Consumer Promotion
which had lucky fans win a variety of exciting prizes including a 200 man-all
expense paid trip to South Africa to watch the Eagles play live and cheer them
to victory. Cash prizes of N100,000 for 4 winners daily with loads of other
consolation prizes. Guinness went further to unveil the largest football jersey
in the world; it was an avenue to galvanize support and collate all goodwill
messages of Nigerian fans by encouraging the team to be made of more. Guinness
was resolute in its desire to see the Eagles succeed, demonstrating unwavering
faith and support especially at a time when no-one else believed the team had a
chance at victory. Guinness believed in the team and kept faith all through ,
giving support and encouragement from the outset and through the entire nine
matches played by the Eagles in the tournament. Guinness believed that the part
played by the nation’s football fans made all the difference at the AFCON 2013
tournament, and they were right, the support of millions of Nigerian fans
spurred the team to victory.
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